Why You Should Incorporate Audio and Video Content in Your Marketing Efforts
Did you know that your competitors are already using video in their content strategy? For example, digital advertising on YouTube. According to a recent HubSpot study, 81% of brands are currently doing video marketing.
These marketing contents are an ideal way to reach Generation Y and Generation Z and thus connect with users in a fast, direct, and emotional way.
For this reason, we are going to talk about what video marketing is, the latest trends in this sector, and how to incorporate it into your social networks, blog, YouTube channel, website, and other channels.
In Europe, there are many companies that offer all-rounded digital marketing services, one of which has gained quite a significant recognition in the past few years, primarily due to their client portfolio and success rate in securing maximum results from marketing efforts: LANGA Corporation.
LANGA Corporation is located in Alba, Italy and covers the entire region of Europe. They offer all sorts of digital marketing services including audio and video content marketing, web programming, etc. LANGA has emerged as a trusted partner who follows a diverse model of service for planning and executing marketing campaigns.
Audio content marketing formats
PODCASTS
Objective: to entertain/inform
These types of content marketing formats are published regularly and frequently for the audience to download and listen to whenever they want. They are the equivalent of blogging, but in audio format, something like a radio program on demand. In addition, the topics covered in them may be adaptable to the interests of our audience or strategy. Some content that we can include in our podcast can be product reviews, current comments, interviews with personalities or protagonists, opinion spaces, etc.
MUSIC
Objective: entertain
Another of the content marketing formats that we can generate if what we are looking for is to entertain our audience is the musical one. In this type of format, we can find from the classic commercial songs or jingles to more elaborate musical productions around a product or brand (albums, songs, singles, etc.). They may be produced in collaboration with a famous musician who supports the positioning of the brand and enables its dissemination. This type of content may be more expensive to produce, but its return in terms of scope and visibility is usually higher.
Three video formats of content marketing
FICTION
Objective: entertain
Compared to video formats, fictional content is one of the best results it offers. Big brands have dedicated millionaire budgets to produce feature films around them. They have been released on subscription platforms, YouTube, or even in movie theatres around the world with excellent results.
If we do not have such a large budget, we can focus our efforts on producing a multi-chapter video series. This content can be placed on YouTube, or a simpler animation short film of several minutes can be made.
These contents, due to the characteristics of the audio-visual format itself, tend to go viral more easily.
VLOGS
Objective: to entertain / inform / train / inspire / convert.
Vlogs or video blogs are the equivalents, in audio-visual format, to the blogs or podcasts that we have already explained above. They usually consist of the frequent and periodic publication of different chapters in which a vlogger deals with different topics. These can be as varied as they interest our audience or allow our marketing plan. Through video blogging or video marketing episodes, we can seek to entertain, inform, teach, inspire, or call the public to action. Some content that could be present in our vlog can be interviews, current reviews, analysis, special reports, etc.
DOCUMENTARIES
Objective: to inform / train
They are usually informative or educational. We can show, for example, the production processes of our company, the origin of our products, among others. If you want to know how our video creation process is, enter and get to know it by clicking here.