Top 5 forms of conversation media and their impact on the user

Top 5 forms of conversation media and their impact on the user
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Communication is vital to building up an effective relationship. A constructive communication loaded with supportive techniques sparks up warmth and affection between individuals. It fosters a gainful relationship between brands and customers too. With the advent of the technologically powered generation, there has been a surge in conversation media. This refers to the extensive sharing of information through web-based applications designed to help them create, post, and share text, pictures, audio, and videos by social media users.

Conversation media consists of eye-candy visuals that foster a high engagement conversation in chat rooms and different chat platforms. They also help marketers to target their potential clients and lure them towards their products or services. Further, online presentations seed substantive comfort and joy for the users, thereby feeling happy and content.

There is an evident surge in the use of conversation media with an increase in social media platforms and chat rooms. A study by Global WebIndex shows that globally, 53.6% of the world’s population uses social media. An average social media user's daily usage time is 2 hours and 25 minutes.

Conversation media plays a vital role in initiating an effective conversation. It fosters building up a relationship packed with distinct moods and emotions through using high-tech, fast and engaging conversation medial demeanors.

Listed below are a few types of conversation media;

GIF is a format made for compressing image files that supports both animated and static images. These small repetitive video-type animations foster phenomenal engagement, hence are an effective tool for brands in their marketing campaigns. They are the best way to promote any product, service, and event. GIFs increase the audience’s retention. These small attractive innovations are a great way to show your brand’s creativity and productivity through moving eye-catchy images. By telling a small story, they convey the brand’s message effectively. GIFs are a strategic way to achieve customer-centered marketing, which is far more crucial than brand centered.

The use of digital stickers is prevailing throughout. Stickers are intricate illustrations of a character. They generally represent an emotion or action that is a mix of cartoons and Japanese smiley-like “emojis”. They have more variety than emoticons. Stickers are also a part of the internet’s “reaction face” culture due to their ability to portray body language using facial reaction. Stickers give people a lightweight means to communicate through quirky animations. Their use is substantive in people using social media platforms. Along with messenger platforms, many brands and celebrities are also recognizing the importance of stickers. Disney promotes every one of their movies with a fresh pack of stickers.

Like stickers, the innovation of emojis also uses small emoticons, ranging from expressing facial features to different moods and objectives. There has been prodigious progress in the development of emojis, resulting in the availability of a wide range as deemed fit. Emojis extensively aid in expressing the mood and lighting up the conversation. They are the best way to communicate what a person feels, thereby achieving a more engaging conversation filled with love and affection. It makes the other user more approachable, and an interactive dialogue is maintained. The use of emojis saves time and energy too.

An avatar is the representation of a person or idea. However, in the computer world, an avatar refers explicitly to a character representing an online user. Players or users can interact with other avatars and talk to them using text or voice chat. This makes it look like the other person is physically present, thereby providing a more realistic touch to the conversation.

Not to confuse it with Avatar in marketing which is the fictional persona that helps us understand who our ideal customers can more easily find them.

Conversation Media Avatars are the virtual embodiment of each user. Brands are providing ways in which users can customize their avatars in the brand’s merchandise.

For example, Snapchat is the prime example of a social media platform that uses avatars in constructive marketing and chatting. There famous Bitmojee is the virtual representation of the user, which makes the session interactive and exciting.

Finally, the rip-roaring invention of internet memes has captivated the hearts of many users. A meme is a type of idea, behavior, or style spread via the Internet. They are mostly spread through social media or chatting platforms. Memes are generally used in a fun way. These can help individuals to enjoy their past time or elevate their low-spirited mood through viewing, posting, and sharing humorous content on the web.

They also help marketers to spread their message and construe effective branding hidden in funny and humorous content.