Papers, radio, TV, and digital media, including social media, are somewhat less potent than the social condition. However, they are yet vital, particularly in confirming the perspectives of the public.
The news media focus on the opinion of the public on specific issues, driving numerous individuals to shape positive thinking regarding that very issue. The mass media can fortify inert mentalities and “initiate” them, provoking individuals to make a move. Not long before the election, for instance, voters who prior had just a gentle inclination for one political party might be motivated by media inclusion to exclusively go out of the way to cast a vote considering it their responsibility as a citizen.
Thereby, mass media plays a significant job by making people aware of what others think about specific issues; it evaluates the broad perspective of the pertaining problem making people aware of what is right and what is not. Perhaps, who knows that what media portrays is true?
Media Fails to Influence Public Opinions Positively
Lamentably, the opposite is incited by our media, who frequently affront their competitors, as opposed to striving to disprove their arguments astutely. On a daily basis, we end up seeing rubbish talk shows on media that do nothing but igniting fights among opposing parties. These shows do nothing other than promoting intolerance and hatred among people. Is really media serving its real purpose? Or it is just stuck in gaining ratings!
Media is Facing Competition
Twitter. Facebook, Myspace. LinkedIn forms up the most famous social networking websites, and the present innovation changes so quickly that numerous ventures, including enterprises and news media, can scarcely keep up.
The underlying reason why the media is consistently failing to have a positive impact on the opinions of the public is the enhanced competition it is facing. The present crowds of the tech-savvy world, demand the option to pick what they read, and most accept it as their right to have the opportunity to contribute to the content and arguments, as well. This move, at times called the revolution, resulted from the birth of social media, which makes it hard to influence the opinions of the people. The population no longer wish to consume what it showed on the mainstream media. The competition by social media contributes to the inability of the mainstream media to make a difference.
Media Cannot Always Influence Public Opinions
Most of the time, people check out the news channels and shows that coordinates effectively with their already established belief system, restraining them from seeing the world from more than one perspective, while making them less keen to the views of others.
The public tends to ignore the fact that it is unfathomably significant for individuals to be prepared and analyze what they accept and to do healthy arguments with the information they have in order to gain a new perspective. In any case, that individuals are so adamant in their convictions, the debate will degenerate into trivial yelling competitions that serve merely to make the two sides despise each other more. In simpler words, the public needs to have the nerves to listen to the opinions of others and process it accordingly to support the truth.
Sarmad Media Network ‘Ensuring the Pursuit of Knowledge’
The computerization of newsrooms changed the entire procedure of how the media works. The press, radio, and TV need to readjust in light of the fact that the Internet and social media are making it a necessity to adapt to the digitalization.
Realizing this need while focusing on igniting the mindset of positivity among audiences, Sarmad Media Network began its mission in 2013, to transform mainstream media in the Middle East. Sarmad Media is situated in Kuwait and stays a dynamic case of a fair, energetic, and unbiased media network that is headed to create a difference. Sarmad remains the top news source on well-known stories encompassing the Middle East area. Its legitimate news inclusion makes it a reliable and dependable platform.
Additionally, with an aim to help other mainstream media network to adopt digitization smoothly, Sarmad Media Network provides effective consultation to vast clientele in not just Kuwait, but in various Gulf and Arab regions.