How Consumer Data Aids in Constructive Marketing

Brooke Whistance
4 min readMay 28, 2021


How Consumer Data Aids in Constructive Marketing
Photo by Lukas Blazek on Unsplash

The contemporary eternity comprises cutthroat competition, relentless rivalry, and fierce feuds. Every company is vying to become a leading top-tier brand in the market. The constant thirst to form an outstanding presence in the consumer market has made businesses strive to extraordinary stratums. Happy customers translate to repeat customers. Having said that, to emerge as a top brand, arduous efforts and strategic planning are requisitely required to deliver clients’ substantive gratification by meeting their demands.

Constructive marketing is one way to achieve flourishment for any brand. It’s the first impression you give to your audience, and it’s what makes you stand out among your competition. Marketing aids you stand out in a saturated market and attracts potential buyers as you voice your products and services’ qualities. Branding gives you credibility as an established and clear brand will make you look like an expert, thereby luring customers towards you. Further, it helps you save money and time in the long run. The substantive research and analysis done for your branding will also provide you with hidden insights to grow, warn about possible risks and threats, and notify competitors. It will equip confidence for your business and give you a clear strategy to move forward.

One of the powerful tools emerging in the current technology-ridden generation is social media. Websurfers throughout the world are extensively using the internet, primarily social accounts for absolutely everything. A clever approach towards prolific branding is to market your brand and stand out from the crowd. When social media branding is done correctly, it can and will help you connect to your target market in an optimal way. Targeting your clients in a de règle manner will elevate your venture to exceptional heights.

It is of paramount significance to know your customers and their desires inside out to pitch them with the spot on and accurate product or service favoring them in all possible ways. The avant-garde innovation of Consumer data has helped companies in gainful branding exceptionally. Customer data is the behavioral, demographic and personal information about customers collected by businesses and marketing companies to understand, communicate and engage with customers.

Customer data, in plain words, is the information your customers provide while interacting with your business via your website, mobile applications, surveys, social media, marketing campaigns, and other online and offline avenues. This cornerstone to a successful business strategy is involved in high-tech branding. Data-driven organizations realize the importance of this and ensure that they collect the necessary customer data points that would enable them to improve customer experience and fine-tune business strategy over time.

The 4 main types of consumer data type include;

  1. Personal Data (PII and Non-PII)
  2. Engagement Data
  3. Behavioral Data
  4. Attitudinal Data

Social media platforms including Facebook, Instagram, Snapchat, Twitter, WeChat and Tumblr are a few examples that aid in providing consumer data to marketing companies to initiate marketing to view consumer likes and desires.

Canadian entrepreneur Janét Aizenstros is a fine paradigm of excellence who is creating a constructive economic impact by helping brands form a long-term persuasive relationship with their customers. The top-notch business magnet is the Chair & Founder at Ahava Group Global which consists of multiple companies the largest within the organization being Ahava Digital.

This women-led digital consultancy has been helping to shift the perspective of Fortune, B-corporations and media companies to grow devoted long-term relationships with women consumers emotionally and intuitively fueled by DATA and TECHNOLOGY to deliver an ROI since 2011. They are committed to leading the way in conceptualization and innovative growth options with uniquely branded experiences tailored for each client.

Janét is raising awareness on how African-American women consumers contribute to the U.S. economy. She points out the hidden actuality that Blacks in Africa are leveraging American consumer data to target Americans to spend dollars in the African market directly, which abides within the scope of all American consumer data privacy policies.

Janét Aizenstros is also a media proprietor, author, talk show host, speaker, model, producer and globally recognized emotional intelligence advocate. The lady is going great guns and is an example of pure success, thereby inspiring women worldwide to boom and flourish in head-turning ways.

“Woohoo! What a dynamic group of women! Janét Aizenstros is queen of confidence. She moves on stage with sheer elegance. The event made all the speakers and guests feel like royalty. I was happy I could be a part of an event where each woman was a powerhouse on her own. “ said JULIE COLE, MABEL’S LABELS, CO-FOUNDER & SPOKESPERSON.